This second album of the band is a very good Garage Pop album. It's Pop with energy but also some softness and many choirs, many fuzz and some organized garbages by the addition of special sounds and noises to the base music. That seems simple but if many Garage albums use some Pop tricks most are mainly looking toward Garage and Rock hooks, here it's pure Pop very Garage.
A good example is their first album that was quite more Garage Rock and that was using many classical Garage Rock hooks, maybe too classical. This new album gives up this relationship with classics of Garage and instead is focusing on Pop. It's very good stuff and the Garage approach makes this Pop less common, not Shoegaze, not Dream Pop, not mainstream Pop, it's just Garage Pop but it's a less common genre so less chance to be tired of it.
If you are fan of the classical Garage hooks then this new album could disappoint you, otherwise it's very good Garage Pop, very Pop but also fuzzy, noisy and with energy, and in a way it is more original in the contemporary Garage context than was the first album.
To listen: Streaming sites like Deezer, Rdio or Spotify. Or 115k vbr v6 preview.
To support the artists: Buy the vinyl LP or the cassette at Burger label. Or the digital on the various standard places.
Where all of this is going if nobody buy the music? Be fair, buy the music you like dig.
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